Companies must constantly reinvent themselves, their products, and services to stay connected in the digital world. In this workshop, you will learn the Lean Startup method, which enables you to develop products and services effectively and efficiently and thus tap into existing market potential.

You will learn:

• the basics of the Lean Startup process.
• how to establish hypotheses and develop prototypes.
• where the use of Lean Startup makes sense.

What is the content?

• Overview Lean Startup Process: Build, Measure, Learn
• Understanding the customer problem and developing a solution
• Working with the Business Model Canvas (overview)
• Hypothesis-driven development, development of prototypes
• From prototype to Minimum Viable Product (MVP)
• Verification of the MVP (Build-Measure-Learn)

Target group

This workshop is aimed at all managers and employees who want to innovatively develop or enhance product innovations and services.

The Trainer

Marit Brademann combines her extensive practical experience as an agile coach and master of digital product development teams with her technical and methodical skills.

Statements from participants

Structured structure of the workshop.